BRAND IDENTITY · WEB ECOSYSTEM · DIGITAL EXPERIENCE
Ultra Techno Trade
Two business lines. One connected presence.
Over two and a half years, CE4IT supported UTT’s food-export and smart-home businesses through market research, strategic planning, visual identity, websites, content, packaging, marketing and exhibition delivery.
2.5 YEARS OF COLLABORATION · FOOD EXPORT + SMART HOME
Brand Strategy · Visual Identity · Corporate Websites · UI/UX · Content Architecture
PROJECT SCOPE
A complete communication toolkit.
From research and planning to digital platforms, product communication, marketing and exhibition delivery, CE4IT supported both sides of UTT’s business.
Strategy & Identity
Market research · Strategic and annual operational planning · Logo development · Visual identity
Products & Communication
Packaging · Product mockups · Company profile · Catalogues · Bilingual materials
Digital & Marketing
Multisite websites · Hosting and email · Social channels · Marketing content
Exhibition & Enablement
Booth design and construction · Exhibition campaign · Staff training
A coordinated scope, developed for practical use across the business.
DESIGN DECISIONS
Every choice had a purpose.
Market and competitor research, together with an assessment of UTT’s strengths and weaknesses, informed the strategic direction and annual operational plan. Three communication decisions guided the execution.
01 / RECOGNITION
Different business lines.
Keep the identity recognizable.
A shared visual language gives every application a clear connection to UTT.
02 / RELEVANCE
Different audience needs.
Make each journey
relevant.
Content and navigation adapt to what each audience needs to understand and do.
03 / CONSISTENCY
Different communication formats.
Adapt the format. Preserve the character.
The visual language works across print, packaging and screens.
LOGO COLOURS
UTT Blue
#0660A8
UTT Orange
#EF7F22
Leaf Green
#1C773D
White
#FFFFFF
VISUAL IDENTITY
A recognizable identity across every touchpoint.
CE4IT developed UTT’s logo to bring its export and technology activities together, then established a complete visual identity and colour-usage guide for consistent digital and printed communication.
01 / Brand Foundation
Logo · Colour palette · Visual language
02 / Corporate Materials
Corporate profile · Stationery · Invoices · Envelopes · Brochures
03 / Digital Applications
Website visual identity · Social-media templates · Digital content
DIGITAL ECOSYSTEM
Three websites.
One connected presence.
Built on WordPress Multisite, the corporate gateway directed visitors to two specialist websites, each with its own design, copy and visuals. CE4IT also provided website hosting and established company email accounts on the domain.
CORPORATE GATEWAY
Corporate Hub
Introduces UTT and directs visitors to the relevant business division.
FOOD EXPORT
UTT Trade
Organizes products, catalogues and commercial enquiries for international buyers.
SMART TECHNOLOGY
UTT Techno
Presents smart-home solutions and guides clients towards consultation.
UTT TRADE — FOOD EXPORT
Turning a diverse product portfolio
into a clear export presence.
CE4IT brought UTT’s food-export offering together through a specialist website, product packaging, catalogues and original marketing content—creating a consistent presentation for international buyers.
01 / CONNECTED COMMUNICATION
One commercial story.
Across every touchpoint.
We connected the export website with product visuals, packaging and printed communication, helping buyers explore the range and move towards a commercial enquiry.
An English company profile, 12 product-category catalogues and a brochure covering more than 200 products supported the export presentation.
02 / PRODUCT PACKAGING
A consistent identity.
A diverse product range.
Shahy is UTT’s own export brand. CE4IT developed packaging designs and 39 mockups across frozen foods, chocolate and pickles, adapting each presentation to the product type and pack size.
12
Frozen-food bag designs
Covering more than 12 products.
15
Chocolate mockups
5 types × 3 sizes.
12
Pickle mockups
6 types × 2 sizes.
Separate private-label commission: designs for 11 vegetable, fruit and pickle products carrying another client’s brand. These designs are not part of Shahy.
Illustrative product presentation across packaging formats.
03 / EXPORT STORYTELLING
Making the export journey
easier to understand.
With no suitable client imagery available for the required applications, CE4IT developed the copy and visual content needed across websites, catalogues, brochures, packaging and social channels, using licensed imagery, 3D design and graphic production as required.
Export storytelling also explained the journey from farm and processing to packaging, documentation and shipment.
Conceptual visualization of the client’s export process.
UTT TECHNO — SMART HOME
Making smart-home solutions
clear, accessible and connected.
CE4IT shaped a specialist website and bilingual communication materials to help clients understand UTT’s smart-home offering and take the next step towards consultation.
DIGITAL EXPERIENCE
A specialist website
CE4IT developed the UTT Techno website with tailored content and visuals, presenting smart-home solutions in a clear structure and guiding visitors towards consultation.
BILINGUAL COMMUNICATION
Brochure & catalogue
CE4IT designed and wrote Arabic and English communication materials, supported by original visuals, to present UTT’s smart-home offering consistently across digital and printed touchpoints.
MARKETING & KNOWLEDGE TRANSFER
Built for ongoing marketing.
Supported by a trained team.
CE4IT established the digital assets for both business divisions, produced platform-specific marketing content and trained staff to support ongoing operations.
01 / FOOD EXPORT
Product-led communication.
An original UTT Trade post presenting Shahy’s frozen-food offering to export audiences.
02 / SMART HOME
Solution-led communication.
An original UTT Techno post presenting smart-home control through a distinct message and visual treatment.
Digital foundations
Google Business Profile and Google marketing and analytics tools; separate Facebook, Instagram and LinkedIn presences for each division, including LinkedIn Premium; connected Meta Business and WhatsApp Business assets.
Content for each audience
Images and copy tailored to each platform and division, supporting brand awareness, professional presentation, sales and customer acquisition.
Knowledge transfer
One employee trained in social-media operations, and two employees trained in promotional email campaigns, newsletters and prospect research.
AFRICA FOOD / EXHIBITION DELIVERY
From 3D booth design
to on-site delivery.
CE4IT designed UTT’s exhibition booth in 3D and delivered its physical construction, bringing the company’s identity and products into a practical exhibition space.
Design → Build → Exhibition campaign
CE4IT delivered the physical booth construction: wooden walls, printed wall graphics, refrigerator branding, reception lettering, painting, furnishings and display shelving. A social-media campaign supported UTT’s participation.
HAVE A COMPLEX BUSINESS TO PRESENT?
Let’s make your business
easier to understand.
Bring your brand, content and digital presence together in one clear experience, built around your business and its audiences.
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Tell us what you want to achieve and where you need support.
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