CE4IT / CASE STUDY / MARKETPLACE COMMERCE
DIAMOND
From product content to completed orders.
CE4IT built a product content library, launched DIAMOND on Jumia and Souq.com, and managed the daily work from listings to completed orders.
2,000+ products / Jumia + Souq.com / Operations through 2017
01 / A NEW RETAIL ROUTE
2,000+
PRODUCT CONTENT LIBRARY
A wholesale range. A direct route to the customer.
DIAMOND imported kitchen, bathroom and dining products and distributed them to wholesalers in Egypt. CE4IT created and operated a direct retail route through two marketplaces.
CONTENT
Images and descriptions
COMMERCE
Listings, prices and offers
FULFILMENT
Orders, packing and shipping
02 / THE PRODUCT LIBRARY
Different products. A consistent sales presentation.
CE4IT prepared visual and written content for more than 2,000 products, drawing on catalogue scans, photography, 3D modelling of selected products, and static or animated mockups. The assets were organised for listings, stores and marketing.
03 / 3D MODELLING & VISUALISATION
Shape, materials and detail. Built in 3D.
Selected project models show different product families, materials and functional details: cookware, dining sets, storage jars, spice shakers, grinders and utensil holders. Colour and component variants extend the same model where needed.
04 / 3D PRODUCT ANIMATION
Presentation cover: an original project render.
Model. Animate. Present.
Three product models brought into motion, extending the modelling work into animated product communication.
05 / MARKETPLACE LAUNCH
The content became two retail channels.
JUMIA
SOUQ.COM
CE4IT established and managed DIAMOND seller accounts on Jumia and Souq.com, prepared product listings and made the range available directly to retail customers.
Seller accounts / Product listings / Prices / Inventory / Offers
06 / DAILY COMMERCIAL OPERATIONS
Every order had work behind it.
CE4IT coordinated the complete operating cycle, connecting product content, stock, selling and fulfilment.
01
Maintain
Create and update listings, prices, inventory and offers.
02
Receive
Monitor orders and receive the requested products for preparation.
03
Prepare & ship
Pack orders and arrange shipping.
04
Follow through
Track shipments and orders through completion.
07 / FACEBOOK BANNERS
Product-led visuals. Designed for the feed.
Wide-format banners brought the DIAMOND and supplier brands together with product ranges, colour options and visual cues showing how the products are used.
08 / FACEBOOK PRODUCT POSTS
Show the range. Explain the benefit.
Product introductions combined clear images with usage details, available colours and price callouts. Different product types and messages gave the range a varied, recognisable presentation.
09 / OFFERS & SALES COMMUNICATION
A clear offer. A recognisable product.
Discount artwork and priced product announcements made the commercial message easy to read through product composition, promotional badges and price callouts.
Original historical artwork. Displayed prices and promotions belong to the original campaign period.
BLACK FRIDAY 2015 / OPERATIONS THROUGH 2017
A marked seasonal sales surge.
The project recorded good sales across the marketplaces and a marked increase during Black Friday 2015. The engagement continued through 2017; by the end, stock had been almost entirely sold.
DIAMOND later ceased trading amid company circumstances and difficulties importing from Turkey.
LET’S WORK TOGETHER
Bring your products closer to the customer.
Tell us about your product range, sales channels and where you need support. We can define the content, platform or ongoing support your business needs.