CE4IT PROJECT · BRAND IDENTITY · CATALOGUE · WEBSITE

AL BUROUJ

Building a clear product presence for custom packaging machinery.

From the identity to a printed catalogue and English website, we created the content and visual system needed to present more than 50 machines.
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Brand, catalogue and website composition

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A product range without a ready-made image library

Al Burouj builds packaging machines to order. With limited product photography available, presenting its range in a catalogue and online required creating the written and visual content for more than 50 machines.
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Product information and representative visual examples

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50+ machines

Product content organised and prepared for the catalogue and website.

Custom built

A product range that called for a consistent way to describe and show each machine.
01 · VISUAL FOUNDATION

One identity across every touchpoint

We designed the Al Burouj logo and a complete visual identity, then applied it across the catalogue, website and social media profiles.
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Actual approved Al Burouj logo

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Documented brand applications

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02 · PRODUCT PRESENTATION

Making a large machine range easier to explore

We wrote and organised content for more than 50 machines. Where original machine photographs were unavailable, we sourced images of similar machines and refined their colours and presentation in Photoshop to create a consistent visual language.
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Representative machine image — not an original Al Burouj product photograph

Landscape 1600 × 1100 px

01 Structure the range

Organise the machines for clear navigation and comparison.

02 Write the content

Prepare the English product descriptions.

03 Prepare the visuals

Edit representative images of similar machines for consistent presentation.
03 · PRINTED CATALOGUE

More than 50 machines, organised in one English catalogue

We built the catalogue from start to finish: structure, product organisation, English copy, image preparation, page design and print-ready production. The catalogue was then printed in high quality.
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Actual catalogue cover and printed copy

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Actual inside spreads

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04 · DIGITAL FOUNDATION

A connected home for the product range

We secured the domain, provided hosting and set up professional email. We also designed the English website and prepared its machine pages with the required written and visual content.
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Actual website screenshots on desktop

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English company website

Company and machine pages designed around the available product content.

Domain, hosting and email

The technical essentials for a professional online presence.

Social media profiles

Profiles created, prepared and connected to the website.
05 · ACTUAL MACHINE FOOTAGE

Real footage where the machines were available

We filmed several machines physically present in Al Burouj’s showroom, edited the footage and published the resulting videos on the company’s YouTube channel. These videos show actual machines and complement the representative imagery used elsewhere.
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Still from actual showroom footage

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Approved YouTube video thumbnail or editing still

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A closer look at the work

A curated selection of approved project materials. Captions must identify representative machine imagery and actual showroom footage accurately.
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Approved logo and identity application

Landscape 1600 × 1100 px
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Printed catalogue and inside spreads

Landscape 1600 × 1100 px
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English website and machine pages

Landscape 1600 × 1100 px
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Actual machine video frames

Landscape 1600 × 1100 px

Need a clearer way to present a complex product range?

We can help organise your content, shape its visual identity and present it across print and digital channels.
Discuss your project
Al Burouj remains an active client relationship. No current updates are needed because its products and content have not changed.

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